Telephone On-Hold Audio

Callers to your business may hear all kinds of audio

  • Greeting messages

  • Auto attendants 

  • Music on-hold

  • Telephone system prompts

  • Out of hours messages

How this audio is created and delivered has a major effect on how the caller feels and reacts

Did you know?  On hold affects your business more than you’d anticipate

No one likes waiting. Customers left on hold without any background music felt that a 30 second on hold call lasted 90 seconds. And yet customers thought a 30 second on hold call that used on-hold audio lasted only 15 seconds.


Research has shown that when callers are presented with on hold messaging versus silence or commercial radio, they stay on hold longer, were likely to show interest in the product advertised, were more likely to retain information, and were less agitated. Further research shows that:


  • 88% also said they would stay on the line longer if provided with on hold and would like to hear product information.

  • 20% said they had made a purchase based on an offer they heard whilst on hold.

  • Callers stay on the line up to 25% longer when provided with on-hold messaging versus “dead air” or background music, and up to 17% longer than radio.

  • 34% of callers who hang up will not call back.

  • After an average of 1 minute and 55 seconds of hold time most callers hang up annoyed.


Poor telephone on-hold audio costs you customers. One study found that of the 8-15% of a company’s customer base that is lost each year, a startling 68% leave due to indifferent or negative treatment whilst calling.


Despite all of this, on-hold rarely gets the attention it needs. 94% of all marketing budgets are spent on getting a customer to call, while only 6% is spent on handling the call once it’s received.

Improve your caller experience with tailored audio marketing from Sound Marketing

At Sound Marketing we are here to help you make the most of this opportunity, and assist you in providing the very best service for your customers.

  On-hold productions are used to

  • Set brand standards

  • Promote new products or services

  • Drive business to an online resource

  • Cross sell products

  • Highlight accreditations

  • Reflect a business moving forward

  • Reassure your callers

Your on-hold productions should reflect the changes in your business

Regular updates to your on-hold productions are essential to illustrate the changes in your business. This shows you are a business that is moving forward.

With our fully managed telephone message packages we not only do all the script writing, producing, formatting and delivery of the unique productions for your customers to hear, but we also take responsibility for ensuring that the messages are up-to-date. 

This leaves you time to run your business safe in the knowledge that when your callers hear your telephone audio they will hear messages that are professional, relevant and reinforcing your brand.

In-House Studio


Every day we record with many different voice-over artists and utilise our vast library of professional music tracks to produce unique on-hold productions. We turn all productions around within 48 hours.

Our production team use Logic Pro X; a digital audio workstation (DAW) and MIDI sequencer software, which allows them to manipulate, refine and compress audio to ensure the best possible playback on each specific telephone system.

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on-hold marketing sample

Sound Marketing (SW) Ltd

Registered Offices:

Strattons House

Strattons Walk



United Kingdom

SN12 6JL

Call us on 01225 701600

Company Registration No. 3430221

VAT Registration No. 741 6142 54